Talk to the hand

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The_Shining_danny+2 Tony has some notes on the performances in this advertisement, Mrs Torrance.

Maybe one day somebody will explain why the people in tech advertising– especially white people in ads for east Asian companies– always seem to be deliberately portrayed as affectless, malfunctioning animatronic mannequins with a limited grasp of their own language (example 1, example 2). Surely the ideal user likes to see themselves as more human than their phone or gadget, not less? In this latest effort by what must be a Taiwanese company, judging by the surtitles and the reference to Taipei 101, an insane lady called Pretty Woman Smart Living talks to her finger like Danny from The Shining and never misses an opportunity to humiliate her boyfriend for his inability to do mostly pointless things with his phone. He should also stop cutting his own hair, or at least try looking in a…

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