Tag: marketing

TWO LESSONS FROM ‘YOUTUBE FOR THE ARTS’

TWO LESSONS FROM ‘YOUTUBE FOR THE ARTS’

CAREER SUICIDE

CatSharkRoombaVia Le Guardian.

1) Marc Kirschner, founder and CEO, TenduTV/Cultureband
Plan ahead (more than you think): Where a lot of the arts organisations we work with are going wrong is that they don’t plan long-term enough. A lot will post a video related to an upcoming performance two weeks or less in advance, which is simply not enough time to generate interest in the video or to maximise the potential long-term benefits of that piece of content within YouTube’s algorithms.

Can everybody who does PR, marketing and audience development for galleries, public talks, readings, gigs, festivals and venues please pay very close attention to what Marc is saying here? It’s nice when your friends spontaneously call you or send you a message about doing something, having a coffee or a swift pint, just hanging out and catching up, or whatever. Shoestring, artist-run places can be somewhat forgiven for this…

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I HAVE NO MOUTH, AND I MUST SCREAM

I HAVE NO MOUTH, AND I MUST SCREAM

CAREER SUICIDE

Scream

On the frame of Edvard Munch’s 1895 version of his iconic Skrik (AKA The Scream or Der Schrei der Natur), the artist wrote:

I was walking along the road with two friends – the sun was setting – suddenly the sky turned blood red – I paused, feeling exhausted, and leaned on the fence – there was blood and tongues of fire above the blue-black fjord and the city – my friends walked on, and I stood there trembling with anxiety – and I sensed an infinite scream passing through nature.

Now, what does this art work and description bring to mind? Expressionism in perhaps its rawest, most personal and most affecting form? The visual expression of an individual and a societal existential crisis? The anguish of a man who suffered great loss in his life, while trying (and sometimes failing) to master his own bouts of mental illness? A freak out, the beginning of…

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