TWO LESSONS FROM ‘YOUTUBE FOR THE ARTS’

CAREER SUICIDE

CatSharkRoombaVia Le Guardian.

1) Marc Kirschner, founder and CEO, TenduTV/Cultureband
Plan ahead (more than you think): Where a lot of the arts organisations we work with are going wrong is that they don’t plan long-term enough. A lot will post a video related to an upcoming performance two weeks or less in advance, which is simply not enough time to generate interest in the video or to maximise the potential long-term benefits of that piece of content within YouTube’s algorithms.

Can everybody who does PR, marketing and audience development for galleries, public talks, readings, gigs, festivals and venues please pay very close attention to what Marc is saying here? It’s nice when your friends spontaneously call you or send you a message about doing something, having a coffee or a swift pint, just hanging out and catching up, or whatever. Shoestring, artist-run places can be somewhat forgiven for this…

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