Tag: California

America…

America…

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BaudrillardAmerica

I’ve been reading Postmodernist patriarch Jean Baudrillard’s book about the USA, called America (Verso 1988, new edition 2010). Although it’s occasionally mired in the kind of obscurantist, elliptical wittering that he’s rightly condemned for by some people– the gobbledygook blindly imitated to devastatingly stupid effect by many academics, critics and artists since the 1990s– it also has some incredibly sharp observations about a country and a populace that at heart he obviously enjoys a great deal. He often unfavourably compares his native France to the USA, although this is not as funny as his bullseye hits on US culture; these are not very far from what (postmodernist) native writers like Chuck Palahniuk and David Foster Wallace would be doing ten years or so later.

Writing in the mid 1980s, Baudrillard also makes some incredibly prescient and accurate observations about where Reaganism, Thatcherism and the whole greed-is-good yuppie privatisation…

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