WHAT THE DUCK?

CAREER SUICIDE

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‘Rubber Duck’, like its maker Florentjin Hofman’s other work, is daft, kitsch, intellectually undemanding and entirely uncool. Yet its value, I think, lies in precisely these attributes. When was the last time the work of any artist celebrated on the front cover of Art Review or Frieze aroused general excitement, civic pride, despair at the prospect of it going away, or “limitless amounts of joy”? This last comment is from a discussion at the governmental level about the widespread positive fallout from Hofman’s avowed attempt to spread this joy. I certainly don’t think art can be or should be uniformly subjected to tests of popularity or popularism, but I also think that somebody except the artist and their friends should care about and connect with an art work.

Until recently the 16m tall duck was floating between Hong Kong island and Kowloon. Although described by the artist as…

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