BE THE ARTS COUNCIL’S PEWDIEPIE

“This video work is an ontologically complex vehicle for the exploration of domestic space, oscillating between the predatory subtexts of the manufactured consumer sphere and its products, and an ironic postmodernist subversion of so-called “innocence” in nature.”

The Arts Council has just awarded a “seedcorn investment” £1.8 million grant to Rightster, the “global b2b video network for distribution, content-sourcing, audience engagement and monetisation”, via the National Lottery. That’s a large seed corn, approaching inexplicable James and the Giant Peach proportions. It’s in aid of a new YouTube-based multichannel network (MCN) for the arts. You never know, it may be brilliant. It may open up opportunities and wider audiences for lots of previously undersupported, excluded or underappreciated artists who deserve more recognition and reward. Stranger things have happened. Maybe they’ll genuinely bring in people other than the usual suspects and the same boring old brand…